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Albert Hofmann with a model of the LSD molecule in the early 1950s © Novartis corporate archive

The Swiss beginnings of LSD

History
In a stroke of serendipity 80 years ago, Swiss chemist Albert Hofmann (1906–2008) discovered the effects of lysergic acid diethylamide – otherwise known as LSD. Initially this new hallucinogen was explored by Western scientists for its therapeutic potential. But LSD soon found its way out of the lab and into the world of recreational use by the counterculture movement. From the late 1960s it started to be banned, putting a halt to medical research in psychedelic substances. Since the 1990s, however, clinical studies of LSD have gradually resumed in some countries, including Switzerland.
André Borschberg

André Borschberg - Turning obstacles into opportunities

Environment
Engineer, entrepreneur, CEO, accomplished pilot: this broad set of talents has enabled Switzerland's André Borschberg, co-founder of Solar Impulse, to play a key role in making this plane without fuel a reality.
“Mayaguana” bag © Exuma

Seven designers setting the style in Switzerland

Economics
The Swiss fashion and accessory scene has produced its fair share of designers, who are able to give expression to new and unexpected ideas. A passion for all things Swiss is driven by fashion events that put the spotlight on these designers’ craft and by the country’s art schools, which have become a true breeding ground for up-and-coming designers.

by Vanessa Hambaryan

The fork, Vevey

Swiss outdoor art

Environment
Once you start paying attention to outdoor art in Switzerland, your mind will start bubbling over as you imagine just what kind of masterpieces might be hiding around the corner...

by Kristīne Strazdiņa

Schweizer Fondue mit Gault-Millau-Auszeichnung

The Swiss cheese fondue with the Gault&Millau label

Society
The only Swiss product with the Gault&Millau label is a fondue made with three cheeses.

by Lea Huszno

Self-driving shuttle operated by PostBus. © PostBus

Swiss tech for autonomous cars

Science & Education
Wide use of self-driving shuttles to complement public transport – this is the vision of Anne Mellano. The young Swiss engineer is the co-founder of Bestmile, a successful start-up that creates innovative software for the management of autonomous and human-driven vehicles.
Cheese

The Swiss cheese with the musical taste

Society
When a Swiss person travels abroad, the odds of cheese being mentioned in the first five minutes of a conversation are almost as high as talking about chocolate or the mountains. While Swiss cheesemaking remains true to its roots, there is still plenty of room for innovation and creativity, with new varieties being introduced regularly and production methods constantly being updated. As if to prove this, the latest surprising – yet entirely serious – initiative is the use of music during the ripening process.
Julien Gremaud

by Julien Gremaud

24 stories so far…

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