Swiss Stories

Michael Weber, head of VariCom, and Danilo Christen, creater of the variety © Sedrik Nemeth

The Fred® pear – the fruit of perseverance and expertise

Environment
The perfect pear does exist. It's Swiss and it's called Fred®. Launched at the beginning of 2018, the fruit is the culmination of an 18-year breeding programme carried out by researchers at Agroscope, Switzerland's centre of excellence for agricultural research. And at the heart of the process: the desire to produce the ideal pear to satisfy growers, sellers and buyers alike.
Elias Läderach

Swiss Chocolate Masters winner

Society
For Elias Läderach, dreaming up new chocolate creations is about much more than just exquisite taste. It's also about art and innovation – from the initial design to tasting trials and the final hand-crafted creation. It's a process of regular self-scrutiny and a chance to use creativity to translate tradition into something new. Elias' win at the World Chocolate Masters in Paris proves how Swiss chocolatiers can reach even greater heights – in innovation.
lerichti

Inside @lerichti's Instagram

Society
Today, we turn our attention to @lerichti. His account is not devoted to images of Swiss mountains but to Switzerland's architecture.
SSW

Seedstars, an idea born in Switzerland

Economics

When most people think of emerging markets, they still assume them to be hubs of low-cost manufacturing and unskilled labour.

Alisee de Tonnac

by Alisée de Tonnac

NASA

Switzerland’s role in the first moon landing

History
Even today, not many people are aware of Switzerland's participation in this historic achievement. And yet, Swiss technological know-how played an important role in the success of the Apollo 11 mission.

by Mehdi Atmani

Ida Hofmann

Monte Verità: the Swiss early hippie colony

History
As a young woman, Ida Hofmann was a successful piano teacher and glamorous socialite in Russia, Austria and Montenegro. She then made a radical new beginning in Ticino and founded the soon-to-be legendary Monte Verità.
Barbara Piatti

by Barbara Piatti

gottardo

A green tunnel

Environment
With UNESCO World Heritage sites, nature reserves, an arboretum and a highly active Swiss league for nature protection, wildlife conservation is of concern to the Swiss. The plans for the Gotthard Base Tunnel were drawn up with this in mind. 152 kilometers of shafts and passages were excavated with minimal environmental damage.