Swiss Stories

Cows

Switzerland's iconic cow

Society
Wherever you go in Switzerland, the ubiquitous cow can be seen grazing an idyllic pasture, as a wooden souvenir, or starring in an advertisement. Favourite animal and overseas ambassador, the cow is a symbol of Switzerland. Find out why.

by Lea Huszno

Salt

Salt – the raw material from the Swiss Alps

History
Switzerland is famous for its mountains. Its mountain salt mines are less well known. The history of Swiss Saltworks goes back over 450 years. Salt mining played a major role in Switzerland's development and laid the foundation for today's global chemical and pharmaceutical companies and the country's wellness tourism industry. Salt embodies typical Swiss characteristics such as innovation, tradition, reliability and quality. Read on for a brief history of Switzerland's white gold.
Florence Schelling

Florence Schelling, the woman at the top of a once male-dominated world

Society
SC Bern is Switzerland's largest ice hockey club, with a CHF 60 million budget and home crowds of up to 17,000 spectators. It has won the Swiss championships 16 times. And it has just appointed a woman as its new general manager and sports director, a first in the sport's history. The smart, self-assured 31-year-old from Zurich used to play in goal for the women's national team. Now she's ready for her next challenge, and it's a surprise choice that has created a stir around the world.

by Bertrand Monnard

etivaz

The champions of local produce

Society
The 7th Swiss local food competition has crowned artisans and their specialities in different categories. We provide a background on some of this year's winners.

by Tatiana Tissot

Alan Roura

A Vendée for Switzerland

Society
In 2016, I will be the only Swiss sailor at the starting line of the Vendée Globe, the legendary round-the-world single-handed yacht race. For three months, I will be our country’s proud ambassador among the world’s best sailors as we cross the oceans and round the three major capes – Good Hope, Leeuwin and Horn.
“Mayaguana” bag © Exuma

Seven designers setting the style in Switzerland

Economics
The Swiss fashion and accessory scene has produced its fair share of designers, who are able to give expression to new and unexpected ideas. A passion for all things Swiss is driven by fashion events that put the spotlight on these designers’ craft and by the country’s art schools, which have become a true breeding ground for up-and-coming designers.

by Vanessa Hambaryan

Schweizer Fondue mit Gault-Millau-Auszeichnung

The Swiss cheese fondue with the Gault&Millau label

Society
The only Swiss product with the Gault&Millau label is a fondue made with three cheeses.

by Lea Huszno