Swiss Stories

The Swiss football brand

The Swiss football brand

Society
After advancing from the qualifiers to the final stages of the World Cup in 1994 (for the first time since 1966), Swiss football changed forever. Nowadays Switzerland sends its footballers off to play for England, Germany and Italy.
Julien Gremaud

by Julien Gremaud

Roger

Federer's good for Switzerland

Society
Roger Federer – the man and his game – embody reliability and excellence, which are also associated with Switzerland. He also projects an image of a modern and open Switzerland. He reached the landmark of 100 career titles in 2019. Experts share their views on Federer's international role.

by Bertrand Monnard

Sports during lockdown © Unsplash/@single_lens_reflex

Champions are finding creative ways to keep fit and relax during lockdown

Society
Swiss sportsmen and women tell us about their frustration over tournament lockdown, downtime, training and discovering other passions.

by Bertrand Monnard

Revario

A Swiss start-up in the race for sustainable and locally produced clothing

Society
Founded by an environmentally conscious trail running enthusiast, the Vaud-based start-up develops high-performance, eco-friendly sportswear while pulling off the feat of 100% local production.
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Beijing Paralympic Games: Swiss athletes eye the highest heights

Society
Like Theo Gmür, three-time gold medallist four years ago in Pyeongchang, several Swiss champions could well win medals at the Beijing Paralympic Games, which start on 4 March 2022.

by Bertrand Monnard

Marc Mussler

Young Swiss tattoo artists

Society
Following up on our article on the pioneers who shaped the world of tattooing before the internet age, we now portray the new generation of tattoo artists who continue to make Switzerland a trend-setter in this field.

by Vanessa Hambaryan

Cow 'Chou-Fleur' © Mavachamoi

Swiss cows and goats seek sponsors

Society
Ever thought of adopting a cow or a goat to help support Swiss farmers? The idea is catching on in our cities and is proving popular with the farmers too.

by Tatiana Tissot