February 7th to February 23rd, 2014
The House of Switzerland brought Switzerland closer to a wide audience in Sochi in a house that was open to all. Thanks to its favourable location and its original wood construction, the House of Switzerland attracted a lot of attention and became a favourite meeting place in the Olympic Park.
From 7 to 23 February 2014 the House of Switzerland Russia 2014 was open as the official Swiss reception center of the Olympic Games. With some 100,000 visitors, attendance greatly exceeded expectations. Thanks to an ideal location right at the entrance of the park and an original style of architecture, the timber-built house was particularly eye-catching and became a popular landmark of the Olympic park.
The alpine-style terrace was a hit with visitors, who were able to enjoy Swiss specialties either there or in the restaurant inside. The atmosphere was much appreciated, both by the public as well as by the Russian and international media, many of whom did stories on the house. The content on display in the House of Switzerland aroused much interest, with thousands of visitors taking pictures of the photos and stories of Switzerland and the quotes from Swiss artists decorating the walls. The exhibition entitled "Today's innovations are tomorrow's traditions", produced in conjunction with the State Secretariat for Education, Research and Innovation, which presented the long history shared by Switzerland and Russia, along with cutting-edge Swiss scientific projects, received a lot of visitors throughout the games. The exhibition, like much of the rest of the House of Switzerland, was open to the public, in contrast with most other pavilions in the park.
The House of Switzerland's private and public partners were able to use the facilities of the house to hold a large number of press conferences, receptions and high-level meetings. SRG SSR Swiss radio and television also helped raise the house's profile back in Switzerland, conducting a number of live broadcasts from their studios integrated within the house.
During the Paralympic the House of Switzerland was located in a restaurant facility in the alpine zone in the Rosa Khutor ski resort.
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