heidiskis refines an elevated approach for 2010

Swiss luxury ski maker strengthens their unique blend of performance and style with new core material, new shapes and new graphics

MONTREUX, SWITZERLAND –

Enhancements to the look and feel of the Swiss handmade luxury skis were based on the direct feedback of more than 50 heidiskis ambassadors – skiers of all levels who tested the skis in diverse conditions and terrain of Europe, the USA and Canada throughout 2009.

“Creating a ski directly inspired by the world’s most spectacular mountains has been our goal since day one,” said Heidi Blum, heidiskis founder and lead designer. “For 2010, we’ve taken another step in the continuing heidiskis evolution.”

heidiskis are the only skis in the world to feature tip-to-tail 100% wood cores, and utilize hand-selected mature Swiss white ash for the ultimate combination of longevity, flex and strength. heidiskis also include P-TEX 5000 bases, the material favored by World Class racers for speed and durability; Rockwell 48HRC extra wide steel edges; and beveled ABS sidewalls.

For 2010, heidiskis has added an integrated titanale layer to the vertically laminated white ash core. The addition enhances torsional resistance and increases maneuverability, improving on the skis’ legendary high-performance ride.

The new lineup also features a subtle yet spectactular “wood dragon” line cut graphic. The combination of woodgrain and Himalayan etching highlights the unique, natural aspects of the ski as well as Heidiskis’ ongoing commitment to provide 10% of profits to the American Himalayan Foundation.

The Heidiskis 2010 ski collection begins with the All Mountain ski, a lively companion for everyday exploring on groomed and off-piste terrain. The All Mountain is available in four lengths: 152 cm (108-72-100), 162 cm (112-76-104), 172 cm (116-80-118) and 182 cm (120-84-112).

The Heidiskis 2010 lineup also includes the Freeride, a dynamic powder and crud ski that easily makes the transition to carving on hard pack. The Freeride comes in three lengths for 2010 – 168 cm, 178 cm, 188cm – each with a sidecut of 132-94-122.

heidiskis are available online at

With new core materials, new sidecuts and new topsheet aesthetics, heidiskis is refining an elevated approach for 2010.www.heidiskis.com, or at premier North American retail locations in Aspen, Vail, Beaver Creek, Whistler and Jackson Hole.

about heidiskis:

Handmade in Switzerland, heidiskis are created with tip-to-tail 100% Swiss white ash cores, the world’s finest supporting materials, and meticulous personal attention. heidiskis allows skiers of varying levels to experience smooth, relaxed, high performance skiing in all terrain and in every possible mountain condition. The heidiskis team is proud to give back to the mountains that have inspired them, donating 10% of all profits to American Himalayan Foundation. For a list of heidiskis retail partners or to order online, please visit www.heidiskis.com.