Content
Carl F. Bucherer
Carl F. Bucherer, registered as Bucherer Montres S.A., is an independent company with 88 years' competence in the manufacture of high value watches. The Brand stands for uncompromising quality and aesthetic products with an assured design style.
It combines the finest watchmaking craftsmanship and the highest jeweller competence. The choice of name takes into account the pioneering achievements of the company's founder, Carl Friedrich Bucherer.
As the only watch brand of Central Switzerland, Carl F. Bucherer produces and distributes exclusive ladies and gents watches. The Group is today headed up by sole owner and chairman, Jörg G. Bucherer. In only six years after the new positioning of the brand in 2001, the Carl F. Bucherer team, under the leadership of CEO Thomas Morf, has succeeded in building up an exceptional distribution network and bringing the brand to a level of international renown.