As part of the Federal Department of Foreign Affairs FDFA, Presence Switzerland is responsible for implementing the Swiss Federal Council’s strategy on Switzerland’s communication abroad.
The aims of Switzerland’s communication abroad are to increase the country’s international visibility, to present Switzerland’s concerns and positions to the foreign public, to enhance and foster Switzerland’s network of contacts with current and future decision-makers and opinion-leaders, and to analyse the perception of Switzerland abroad.
The ways in which Presence Switzerland pursues these aims include project managing the official profile of Switzerland at major international events such as the Olympic Games or World Expositions.
The target audience for Switzerland’s communication abroad comprises current and future foreign opinion-leaders in the spheres of politics, commerce, science, culture, media, and education.
For more information about Presence Switzerland's mandate and communication abroad, please visit the official website www.image-switzerland.ch